For father and son Doug and Connor Phares, LEGO® has always been about play and togetherness. Now, partnering with Bricks & Minifigs, they’re turning this lifelong passion into a family business. Doug brings a wealth of high-level thought and strategy from a long career in media and publishing, while Connor is a people-first manager who knows how to build a team and make sure that their customers enjoy LEGO® and its fun-loving culture every bit as much as he does.

LaunchWell Strategies was founded with a singular purpose: to aid new franchisees who have never been in business for themselves. We understand that while the franchise model offers a proven path, the ultimate responsibility for a thriving business rests with the individual owner.

The first association to serve resume writers and the largest internationally was founded in 1990 in St. Petersburg. It was expanded to embrace career coaching in the early 2000s. Serving nearly 2,500 members internationally, the organization has grown continuously as more individuals and hiring managers are recognizing the value of proper career marketing.