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Selling the Fries: How to Easily Grow Your Sales

What You Don’t Offer Could Cost You In 1948, the McDonald brothers opened up their new burger joint where you could get a 15-cent hamburger, a milkshake, and fries. That was almost half the cost of a burger at the time, so how did that grow into a multi-billion dollar empire? They sold the fries. […]

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What Is A CEO And Why Does It Matter?

The concept of the Topmost Person in an organization has been around since the pharaohs, but until recently, organizations used the term “president” for their top operating person. CEO came into vogue in the 70s and seems to have a connection to the rise of the conglomerate which was comprised of many units, frequently with their own […]

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